Patagonia is a global adventure sports apparel brand with environmental sustainability as a core part of its philosophy. A certified B Corp (benefit corporation), Patagonia is a founding member of 1% For the Planet and donates 1% of all sales to environmental projects, carries a number of environmental certifications (including Bluesign and Fairtrade) on its products, offers a recycling service for old clothes in all of its branches, and was one of the initiators of the Sustainable Apparel Coalition. The Prague outlet store sells clothing and accessories for skiing, swimming, hiking and other outdoor activities, with a year-round selection of reduced price items from past collections. The store also occasionally hosts free movie screenings and workshops with people who have a similar philosophy and worldview.
“One thing that is special is that every Patagonia store is managed in a local way, which includes supporting local environmental NGOs and even the decoration of the shop [the Prague store features old Czech cinema chairs].” -Miroslav Kiška, Prague store manager