Greenglasses.cz, in cooperation with Supersocial, an online media startup based in Vienna, would like to invite you for a workshop called INSIDE FACEBOOK.
In this seminar you will learn the most important things that every Facebook user should know, in addition to tips and tricks for how to use it professionally and strategically for your success. The seminar is very good for beginners as well as those with experience in Facebook marketing. It is ideal for anyone who is running a Facebook Page, including managers, entrepreneurs and decision-makers who want to get an in-depth overview of Facebook marketing.
Trainer and Company 
Mathias Haas is Facebook expert, entrepreneur and CEO of SuperSocial, a New Media Consulting and Advertising Agency. He holds international seminars and workshops in the field of social media marketing and social entrepreneurship. He has won numerous national and international Awards for his social media projects. SuperSocial consults companies like Red Bull, Adidas, Impact Hub, Austrian Olympic Committee as well as many NGOs and events such as TEDx.
Program
- Facebook format and tools in general and the changing media landscape
- What appears in my news feed and which news arrives at my fans? Facebook’s algorithm “Edgerank”: The 5 most important criteria explained in a short and easy way
- Content: What is good content for Facebook and what is not. – The proper use and handling of text, images, videos and other Facebook standards.
- Facebook Insights: How do I read and interpret my Facebook insight statistics and what can I learn from them?
- Social Ads and Sponsored Stories. Forms of advertising on Facebook: which one makes sense and how much it costs.
- Facebook and law. Useful tips about copyright, Contacts-duty and Privacy Policy.
The seminar is an interactive presentation where participants are involved in the course. Questions can always be asked during the presentation. There will be versatile usage of media and a vivid PowerPoint presentation with many examples and maximum practical relevance.. The whole presentation as well as additional seminar documents and checklists will be provided for download in the form of a Social Media Toolbox for usage even long after the seminar visit.
The seminar is held in English.